Which keywords should I enter into my Google Ads campaign?

Take a second to think like one of your customers. If you were a potential customer of yours, what words would you enter for your Google search?

Let’s say you’re a hair salon. Your customers will probably search for you using words like “hair salon,” “stylist,” “hair cut,” etc. And don’t worry: Your location (e.g. hair stylist New York) doesn’t need to be entered extra into your keywords.