How can I promote my appointment booking on Instagram?

1. Link in Bio

Your Instagram bio is the only place on your profile where a permanently clickable link is displayed. Go to "Edit Profile" > "Links" and enter your Shore booking page there. Regularly point to it in your posts and Stories – a short note like "Book online now – link in bio" is all you need.

2. Story with Link Sticker

In Instagram Stories, you can embed a clickable link directly using the sticker feature. Use this option to draw targeted attention to your booking page – for example, when you have open appointments, promotions, or seasonal offers. Simply tap the sticker – and your followers are taken straight to the booking page.

3. Create a Story Highlight

Stories are only visible for 24 hours. To keep your booking Story permanently on your profile, you can save it as a Highlight. Create a dedicated Highlight – for example, titled "Book Appointment" – and add all relevant Stories to it. The Highlight appears directly below your bio and is immediately visible to every profile visitor.

4. Pin a Post

Create a post about your online appointment booking and pin it to the top of your feed. This way, everyone who visits your profile sees it first. Since regular posts don't support clickable links, it's recommended to reference the link in your bio within the post text.

5. "Book Now" Button (Direct Integration)

By directly connecting Shore with your Instagram business profile, you can set up an official "Book Now" button on your profile. Customers can then book their appointment directly from within Instagram – without any detours. You can find the complete setup guide here:

How do I set up appointment booking via Instagram?