A PWA is a mobile web application which works much the same way as a native app. When opening your website on a mobile device, the customer gets redirected to your PWA (with or without a corresponding prompt). The app does not need to be downloaded from an app store.
Here are the most important benefits of using a PWA:
● Possibility to add a link to the start screen (as an app icon)
● Customer loyalty features (loyalty card, vouchers, chat, customer login)
● Push notifications for Android users
● Mobile-optimized online booking
● No download from app store required
● Improved online reach and visibility in online searches
● Search engine optimization