---
title: The Shore Statistics
description: Access to important company data is essential for the strategic alignment of your own company. The Shore software provides you with this data in the Statistics section of your calendar.  In addition t
---

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# The Shore Statistics

## The Statistics section gives you a comprehensive overview of your business performance. It helps you better understand booking behavior, identify trends, and make data-driven decisions for your business.

You can access the statistics via:  
**Insights → Dashboard**

---

#### **Filter Options**

At the top of the statistics page, you can customize your view:

- **Filter by location:**  
  Select a specific location to view only its data.
- **Select time period:**  
  Choose the date range you want to analyze.

All charts and figures automatically update based on your selection.

### **Appointments**

This section shows the number of appointments within the selected time period.

### Display includes:

- Daily overview of appointments
- Visual timeline of bookings
- Display of **0 appointments** if no bookings were made during that time

Ideal for spotting booking trends or slower periods.

---

### **Customers**

### Number of Customers

Here you can see:

- **Total number of customers**
- **New customers**
- **Returning customers**

This helps you understand how well you are retaining customers.

### **Revenue**

Under the **Revenue** tab, you’ll find:

- **Total revenue** for the selected period
- **Average revenue per customer**
- **Average revenue per appointment**

If no appointments were booked, revenue will be shown as **€0.00**.

### **Most Popular Services**

This section shows:

- Which services were booked most frequently
- Which offerings perform best

If there is no data available for the selected period, you will see the message:  
**“No data available for this period.”**

### **Cancellations**

Here you can view:

- Canceled appointments
- Number of cancellations per customer
- Direct access to all cancellations

This helps you identify patterns and reduce no-shows.

### **Missed Appointments**

This section displays:

- Appointments that were not attended
- Overview of missed bookings in the selected period

Useful for tracking reliability and planning availability more effectively.

### **Regular Customers**

This area shows whether you have returning customers and how many.  
Regular customers are especially valuable, as they contribute to long-term business success.

### **Utilization**

In the **Utilization** tab, you’ll find a visual overview of your capacity usage:

- Bookings by **day of the week**
- Bookings by **time of day**
- Overview of:
  
    - Most popular day
    - Most popular time
    - Average appointments per day

The heatmap helps you instantly see when your schedule is busiest or quietest.

#### **Tip**

Use the statistics regularly to:

- Identify peak times
- Optimize your availability
- Adjust your offerings
- Increase overall revenue

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