How do I set up booking via Instagram?

In this article, we'll show you how to set up online booking via Instagram in just a few simple steps.

This requires that you already have an Instagram Business Account. Please note that you can't use your personal profile — you'll need a business page instead.

Important things to Note Before starting connecting Shore:

Your Instagram account must be a Business account. If you have a 'Creator' account, you'll need to switch this to 'Business' in order to use the booking button process below.
Make sure you set your Instagram profile to Public. Private accounts can't switch to Business Accounts.
It's not possible to connect Shore to more than one Instagram account.

Setting up a booking button on Instagram

Go to your profile and select "Edit Profile":
- Open your Instagram profile.
- Click the "Edit Profile" button located just below your profile picture and username.

Select “Action Buttons”:
- Within the Contact Options section, find and tap "Action Buttons."
- This allows you to add a button for specific actions, like booking appointments.
Choose the type of button:
- Select “Book Now” from the list of available action buttons.
- You'll see a list of booking partners supported by Instagram.
Select your booking partner:
- Search for your booking tool, such as "Shore," in the list.
- Tap on your provider to start the integration process.
Connect your booking tool:
- After selecting your provider, you’ll be redirected to your booking tool’s login page.
- Log in and authorize the connection between your booking tool and Instagram.
Save the settings:
- Once the connection is established, return to Instagram and save the changes.
- The "Book Now" button will now appear on your Instagram profile.
Test the functionality:
- Tap the button in your profile to ensure it properly redirects customers to your booking page.

What can I do if the setup doesn't work?

Setting up online appointment booking via Instagram can occasionally run into issues. Here you'll find some alternatives for highlighting your appointment booking on Instagram.