How can I activate appointment booking via Google?

Make sure you meet the conditions to be bookable via Google. Click here for the article explaining the conditions in more detail.
Enter all information about your company in the company settings. They should match your company's information on Google Maps.
In your Shore account, click on Settings > Integrations and activate appointment booking via Google. That's it! Click here to go directly to your calendar settings.

Note: Please be aware that it can take up to a few days to be listed on Google. And if you decide to turn off the integration, it will take a few days to be removed as well.