---
title: Which customers receive which messages?
description: When sending emails to your customers, Shore distinguishes between marketing information and appointment information. Marketing information includes your newsletters as well as automated feedback requ
---

[Skip to content](https://help.shore.com/en/which-customers-receive-which-messages#main-content)

- [English](https://help.shore.com/en/which-customers-receive-which-messages)
- [Deutsch](https://help.shore.com/de/welche-kunden-erhalten-welche-mitteilungen)
- [Español](https://help.shore.com/es/qué-clientes-reciben-qué-mensajes)
- [Français](https://help.shore.com/fr/quels-clients-reçoivent-quels-messages)
- [Italiano](https://help.shore.com/it/quali-clienti-ricevono-quali-messaggi)

English

Show submenu for translations

[Submit request](https://help.shore.com/en/kb-tickets/new?hsLang=en)

![3.2\_logo\_outlined\_black.png\]](https://help.shore.com/hs-fs/hubfs/3.2_logo_outlined_black.png?height=34&name=3.2_logo_outlined_black.png)

Open main navigation

Close main navigation

- - [English](https://help.shore.com/en/which-customers-receive-which-messages)
    - [Deutsch](https://help.shore.com/de/welche-kunden-erhalten-welche-mitteilungen)
    - [Español](https://help.shore.com/es/qué-clientes-reciben-qué-mensajes)
    - [Français](https://help.shore.com/fr/quels-clients-reçoivent-quels-messages)
    - [Italiano](https://help.shore.com/it/quali-clienti-ricevono-quali-messaggi)

  English
  
  Show submenu for translations
- [Submit request](https://help.shore.com/en/kb-tickets/new)
- [Learn more about Shore](https://shore.com/)

[Learn more about Shore](https://shore.com/)

 Hello, how can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center](https://help.shore.com/en?hsLang=en)
2. [Booking System](https://help.shore.com/en/booking-system?hsLang=en)
3. [Customer Communication](https://help.shore.com/en/booking-system?hsLang=en#customer-communication)

# Which customers receive which messages?

When sending emails to your customers, Shore distinguishes between **marketing information** and **appointment information**.

### **Marketing Information**

Marketing information includes your **newsletters as well as automated feedback requests**. According to the General Data Protection Regulation (GDPR), such emails may only be sent if the customer has subscribed to your marketing news.

To ensure compliance with the legal provisions, Shore automatically makes sure such emails only get sent out to subscribed customers. Check out [this article](https://help.shore.com/en/how-can-customers-subscribe-to-my-newsletter?hsLang=en) to learn how the subscription works.

### **Appointment Information**

Appointment and cancellation confirmations as well as notifications about changes and reminders are also sent without marketing consent, provided that the customer's email address is stored in your customer database, and the option "Notify customer" is activated in the appointment creation window.

- [Booking System](https://help.shore.com/en/booking-system?hsLang=en#main-content)

    - [Online Payment](https://help.shore.com/en/booking-system?hsLang=en#online-payment)
    - [Your Start with Shore](https://help.shore.com/en/booking-system?hsLang=en#your-start-with-shore)
    - [Your Account & Access](https://help.shore.com/en/booking-system?hsLang=en#your-account-access)
    - [Calendar & Appointments](https://help.shore.com/en/booking-system?hsLang=en#calendar-appointments)
    - [Booking Page](https://help.shore.com/en/booking-system?hsLang=en#booking-page)
    - [Booking Settings](https://help.shore.com/en/booking-system?hsLang=en#booking-settings)
    - [Booking via External Platforms](https://help.shore.com/en/booking-system?hsLang=en#booking-via-external-platforms)
    - [System Settings](https://help.shore.com/en/booking-system?hsLang=en#system-settings)
    - [Services & Classes](https://help.shore.com/en/booking-system?hsLang=en#services-classes)
    - [Members & Resources](https://help.shore.com/en/booking-system?hsLang=en#members-resources)
    - [Customer Management](https://help.shore.com/en/booking-system?hsLang=en#customer-management)
    - [Customer Communication](https://help.shore.com/en/booking-system?hsLang=en#customer-communication)
    - [Reports & Analytics](https://help.shore.com/en/booking-system?hsLang=en#reports-analytics)
    - [Marketing Features](https://help.shore.com/en/booking-system?hsLang=en#marketing-features)
    - [FAQ & Troubleshooting](https://help.shore.com/en/booking-system?hsLang=en#faq-troubleshooting)
- [Shore Pay Onlinepayment](https://help.shore.com/en/shore-pay-onlinepayment?hsLang=en#main-content)

    - [Setup & Activation](https://help.shore.com/en/shore-pay-onlinepayment?hsLang=en#setup-activation)
    - [Payment Options & Features](https://help.shore.com/en/shore-pay-onlinepayment?hsLang=en#payment-options-features)
- [POS Cash register system](https://help.shore.com/en/pos-cash-register-system?hsLang=en#main-content)

    - [First steps](https://help.shore.com/en/pos-cash-register-system?hsLang=en#first-steps)
    - [Account & Access](https://help.shore.com/en/pos-cash-register-system?hsLang=en#account-access)
    - [Products & Inventory](https://help.shore.com/en/pos-cash-register-system?hsLang=en#products-inventory)
    - [Customers & Users](https://help.shore.com/en/pos-cash-register-system?hsLang=en#customers-users)
    - [Sales & Checkout](https://help.shore.com/en/pos-cash-register-system?hsLang=en#sales-checkout)
    - [Reports & Accounting](https://help.shore.com/en/pos-cash-register-system?hsLang=en#reports-accounting)
    - [Payments & Shore Pay](https://help.shore.com/en/pos-cash-register-system?hsLang=en#payments-shore-pay)
    - [Shore Hardware](https://help.shore.com/en/pos-cash-register-system?hsLang=en#shore-hardware)
    - [Customer Display](https://help.shore.com/en/pos-cash-register-system?hsLang=en#customer-display)
    - [Interfaces & API](https://help.shore.com/en/pos-cash-register-system?hsLang=en#interfaces-api)
    - [TSE & KassensichV](https://help.shore.com/en/pos-cash-register-system?hsLang=en#tse-kassensichv)
    - [RKSV & fiskaltrust (Austria)](https://help.shore.com/en/pos-cash-register-system?hsLang=en#rksv-fiskaltrust-austria)
    - [FAQ & Troubleshooting](https://help.shore.com/en/pos-cash-register-system?hsLang=en#faq-troubleshooting)
- [Shore Pay](https://help.shore.com/en/shore-pay?hsLang=en#main-content)

    - [Getting started](https://help.shore.com/en/shore-pay?hsLang=en#getting-started)
    - [FAQ & Troubleshooting](https://help.shore.com/en/shore-pay?hsLang=en#faq-troubleshooting)
- [Shore Pay Go](https://help.shore.com/en/shore-pay-go?hsLang=en)
- [Add-ons](https://help.shore.com/en/add-ons?hsLang=en#main-content)

    - [Online-Listings](https://help.shore.com/en/add-ons?hsLang=en#online-listings)
    - [Individual Web App](https://help.shore.com/en/add-ons?hsLang=en#individual-web-app)
- [Contract & Legal](https://help.shore.com/en/contract-legal?hsLang=en#main-content)

    - [Contract & Invoices](https://help.shore.com/en/contract-legal?hsLang=en#contract-invoices)
- [Contact](https://help.shore.com/en/contact?hsLang=en#main-content)

    - [Contact customer support](https://help.shore.com/en/contact?hsLang=en#contact-customer-support)
- [Refer-a-friend](https://help.shore.com/en/refer-a-friend?hsLang=en#main-content)

    - [Calendar: Refer-a-friend](https://help.shore.com/en/refer-a-friend?hsLang=en#calendar-refer-a-friend)
    - [POS: Refer-a-friend](https://help.shore.com/en/refer-a-friend?hsLang=en#pos-refer-a-friend)

[![logo\_shore\_bildmarke\_80](https://help.shore.com/hs-fs/hubfs/03_Logos/01_Shore/logo_shore_bildmarke_80.png?width=100&height=100&name=logo_shore_bildmarke_80.png "logo_shore_bildmarke_80")](http://www.shore.com?hsLang=en)

[Product Status Page](https://shore.instatus.com/)  
[Submit Request](https://help.shore.com/en/kb-tickets/new?hsLang=en)

Copyright © 2025, Shore GmbH