How can I track online bookings using Google Tag Manager? (updated version for GA4)

Important: Your own Google Tag Manager container must be installed in your Shore booking engine Please contact our support so that we can install the container for you. Simply send us your container ID (GTM-XXXXXXX).

Step 1: Import of the GTM container template

You now have the option to import a pre-installed container with all Google tags, triggers and variables that can be used for the Shore booking engine. Once you have imported the tracking template, you only need to add your own IDs and your website url as described below.
Your tracking will work immediately!

If you want to know how to import a container into Google Tag Manager, please read this article.
When you are ready, all you need to do is download this JSON file (right click and save file). Once downloaded, you need to import this file into your Google Tag Manager Workspace where you manage all your tags for your website and Shore.

Important: Please check your tags and variables to add your own Google IDs and website domains. The downloaded file is only a template and needs to be adapted with your own properties.

Step 2: Customize tags and variables with your own data

Google Ads Conversion Linker tag

 Conversion Linker Tag:

Google Ads Conversion Tracking tag

Google Ads-Conversion-Tracking:



Google Ads-Remarketing Tag:

Google Analytics (Universal)

Google Analytics ID variable:

Google Analytics (GA4)

GA4 Config tag

Step 3: Publish your GTM container

Once you are done with the settings, do not forget to push your changes live!

submit-changes