How can I track online bookings using Google Tag Manager? (updated for Google Consent Mode V2)

3 steps to easily integrate conversion tracking within the Shore booking engine

Important: Your Google Tag Manager container (the one from your website) must also be installed in your Shore booking engine.

Please contact our support team so we can install the container for you. Simply send us your Container ID (GTM-XXXXXXX).

Important: We strongly recommend implementing a GDPR-compliant cookie banner compatible with Google Consent Mode V2. Otherwise, you won’t be able to fully use Google Analytics and Google Ads.

To simplify the integration, we’ve included a template for the Cookiebot cookie banner in this tutorial. Please click on this link to create a Cookiebot account, so we can easily access your account if you need additional support from our tracking specialist.

Step 1: Import the GTM Container Template

You now have the option to import a pre-installed container with all the Google tags, triggers, and variables that can be used for the Shore booking engine. Once you import the tracking template, you only need to add your own IDs and website URL, as described below. Your tracking will work immediately!

If you want to learn how to import a container into Google Tag Manager, please read this article.
When you’re ready, just download this JSON file (right-click and save the file). After downloading, you need to import this file into your Google Tag Manager workspace, where you manage all your tags for your website and Shore.

Important: Please review your tags and variables to add your own Google IDs and website domains. The JSON file is only a template and must be adapted to your own properties (website, Measurement ID, Facebook pixel ID...)

Step 2: Customize Your Tags and Variables with Your Own IDs/URLs

Google Ads Conversion Linker tag

 Conversion Linker Tag:

Google Ads Variables IDs

Google Ads Conversion ID:




Google Ads-Conversion-Label:

Facebook Pixel

Important: To avoid restrictions from third-party domains, we recommend placing your Facebook conversion pixel on your own website rather than on the Shore booking engine at connect.shore.com.

This means you need to create your own thank-you page (on your domain) and place the Facebook conversion pixel there. Luckily, we’ve created an initial setup for you. You only need to add the URL of your thank-you page and your Facebook Pixel ID. All details can be found in the section: Create Your Own Thank-You Page – Facebook Tracking Workaround.

Facebook Pixel ID:

Google Analytics (GA4) - Measurement ID

You can find the GA4 Measurement ID here:

EN-GA4-measurement-id

EN-GA4-measurement-id2

Then go to Google Tag Manager and enter the Measurement ID in the “Tag ID” field.

GA4 Config tag / Measurement ID

Google Analytics (GA4) - Cross Domain

You need to adjust your GA4 Measurement ID to support cross-domain tracking (between your domain and the domain of connect.shore.com). Watch this video carefully to set up and test cross-domain tracking in GA4.

Step 3: Publish Your GTM Container!

When you’re done with the settings, don’t forget to make your changes live!

submit-changes

Do you have any questions? Please send an email directly to our Shore tracking manager: amaury.guenant@group.one

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