Overview of all Marketing Features

1. Shift Plan

The shift plan allows you to manage employee availability through defined shifts. This lets you flexibly map working hours, breaks, and different schedules.

➡️ How do I activate the shift plan?

2. Add-Ons (Additional Services)

With add-ons, you can offer customers supplementary services or products during the booking process — for example, a head massage with a hair treatment or a care product alongside an appointment. This automatically increases the average booking value.

➡️ How do I create add-ons?

3. Direct Link to Individual Services

Each service has its own direct link that you can use in social media, newsletters, on your website, or in advertising campaigns to guide customers directly to the booking of that specific service.

➡️ Where do I find the direct link to a service?

4. Custom Notes in Booking Confirmations

For each service, you can add additional information — such as preparation instructions, details about the process, cancellation terms, or special notes. You can also attach files such as PDFs, info sheets, or forms. Both are automatically sent to your customers along with the booking confirmation.

➡️ More info on custom booking confirmations

5. Newsletter

With the newsletter feature, you can send targeted email campaigns to your customers. Inform them about promotions, new services, or special offers — directly from Shore, without any external tool.

➡️ How do I create a newsletter?

6. Automated Emails

Automated emails are created once and then sent automatically whenever a specific event occurs. For example, you can set up a birthday email that is automatically sent on a customer's birthday, or a reactivation email that goes out when a customer's last appointment was a certain time ago. This way, effective email campaigns run with no manual effort.

➡️ How do I create an automated email?

7. Customer Feedback+

With Customer Feedback+, your customers are automatically asked for a review after an appointment. If the review is positive, they are invited to publish it on platforms such as Google, Facebook, or Trustpilot. Negative reviews initially remain internal — you decide which ones appear on your booking page and have time to address any issues with the customer.

➡️ How do I activate Customer Feedback+?

8. WhatsApp Integration (Superchat)

With the WhatsApp integration, your customers receive appointment confirmations, reminders, and other notifications directly via WhatsApp. For many customers, this is their preferred communication channel — increasing your reachability and reducing no-shows.

➡️ How do I set up the WhatsApp integration with Superchat & Shore?